Are Your Website Visitors Socially Engaged?

Melanie Wahl - December 29, 2011

Google Analytics offers three Social reports within the Standard Reporting>Audience>Social section. These three reports are:

• Social Engagement
• Social Action
• Social Pages

The Social Engagement Report located under the Standard Reporting>Audience>Engagement section breaks down visitor traffic into two buckets: Not Socially Engaged and Socially Engaged. Clicking on the Socially Engaged Social Type will break down the visits by Social Source and Action pairings, for example Facebook : View, Google+ : View, and Google : +1. This deeper breakdown is similar to the Social Action Report.

The Social Action Report located under the Standard Reporting>Audience>Action visually displays the different Social Source and Action pairings by a percentage of total social actions. You can modify the data to display the number of Social Actions, Unique Social Actions, or Actions Per Social Visit for each Social Source and Action pairing.

The Social Pages Report located under the Standard Reporting>Audience>Pages shows a list of pages (under the headline Social Entity) and which Social Source and Action pairings are delivering Social Actions to each page.

The three reports above are only a few of the ways with which you can view your data through Google Analytics to learn more about the visitors coming to your site. If you would like more information about how Google Analytics can help your business, please contact us or sign up for a free analytics consultation.