The power of Google Analytics comes in its ability to provide insight into many different avenues. From high-level information such as the total monthly sessions, to detailed data like the number of clicks a specific element on the page received between Monday and Wednesday of last week, Google Analytics can do it all.
The recent announcement of Google Analytics 360 Suite has created quite the buzz in the digital marketing world, and several of the products are not even ready for purchase yet! The product line will aim to satisfy many of the enterprise level needs of the digital marketing world.
Once properly installed on your website, Google Analytics (GA) can provide some pretty incredible insights without any additional configuration or setup. Identifying where the traffic to your site originates, how long users stay on your site, what content is most popular. All of these questions can be answered with just the basic Google Analytics Tracking Code (GATC) installation, pretty cool. But what happens when your thirst for data grows more intense? When you want to know more about your website traffic. Often times this requires additional set up around your analytics coding to track those further engagements.