Article Archive by Author

June 12 2018

GDPR, Google Analytics & User Deletion

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You may have heard this one before “Data cannot be deleted after being recorded in Google Analytics”. This is why the technical aspects of web analytics are very focused on getting things right the first time, filtering out potential spammers before they inflate traffic and sometimes finagling the reports to ignore fake traffic that got through despite your best efforts. The Google Analytics User Deletion API can help to remove spam related user data in addition processing delete requests from European users.

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June 6 2018

Getting Started – Personalization & Google Optimize

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Personalization occurs when marketing and content are tailored to an individual’s needs. In an ideal world an organization would have ads targeted to relevant, well organized demographics and their content would change in response to the channel they arrived from. The user experience would change to better suit every aspect of a user’s journey. When done correctly, personalization will achieve results. Users will be more satisfied with their experience, they will convert more often and add more value to each of their conversions.

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May 2 2018

GDPR – What You Need to Know

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Disclaimer: This article is not direct legal advice, just a reminder to look to your legal resources to ensure preparation for the new GDPR laws being enacted on May 25, 2018.

The General Data Protection Regulation (GDPR) is coming on May 25, 2018, all companies should take necessary action to ensure that their organizations are compliant. For additional information see our newsletter article that discusses actions required by Google Analytics and their new data retention tool.

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