The majority of events that are deployed on a website are focused around a user clicking on an element, submitting a form, or scrolling to a certain point on a page. With the constant evolution of Google Tag Manager it has become possible to track when a user has viewed a specific element on the page.
Google Data Studio has opened their platform up to the public. Developers now can build Data Studio Community Connectors for various platforms outside of the Google ecosystem. These connectors can automate hours of manual reporting and can be used to reach across dozens of different platforms.
If you are reading this blog there is a strong possibility that you have heard the following question from a fellow team member:
“Hey guys, we looked at our Google Analytics referral report and we can see a huge drop in traffic from these important sources YOY! What happened?!”