It has been said that data is the new oil, but like oil it can exist in a raw petroleum state. To transform data into insight an analyst will leverage filters, segmentation, calculation and visualization. After all of that effort, when hours of work have been invested and there is a finalized data set there, is still the need to format the presentation. Google Data Studio is an excellent tool that can be used to shrink the analytics process and make quick, beautiful, interactive dashboards with minimal effort.
The world of ecommerce is fast paced, there are small overworked teams with limited resources racing to complete varying goals across different departments. Much of the stress created from this is a result of a team biting off more than they can handle. Few things can create as much chaos in the workplace as the stress of a site launch.