Google Data Studio has opened their platform up to the public. Developers now can build Data Studio Community Connectors for various platforms outside of the Google ecosystem. These connectors can automate hours of manual reporting and can be used to reach across dozens of different platforms.
If you are reading this blog there is a strong possibility that you have heard the following question from a fellow team member:
“Hey guys, we looked at our Google Analytics referral report and we can see a huge drop in traffic from these important sources YOY! What happened?!”
It has been said that data is the new oil, but like oil it can exist in a raw petroleum state. To transform data into insight an analyst will leverage filters, segmentation, calculation and visualization. After all of that effort, when hours of work have been invested and there is a finalized data set there, is still the need to format the presentation. Google Data Studio is an excellent tool that can be used to shrink the analytics process and make quick, beautiful, interactive dashboards with minimal effort.