Article Archive by Author

May 19 2016

Goal Tracking in Google Analytics

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Goal tracking is a critical aspect of Google Analytics reporting. It moves the analysis from the: “Did we get more traffic?” frame of mind to: “Is the traffic we are getting valuable?” Unfortunately there are several brands that either fail to measure goals, or fail to implement them correctly. Following is a list of some of the common mistakes we see every day.

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May 11 2016

Using Analytics to Create Content Experiments

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The following blog has been written to better educate users about the current Google testing offerings, as well as a technical walk-through of their Google Content Experiments tool.

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May 4 2016

Using Analytics to Improve Location Targeting

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When focusing on your website’s location targeting strategy, it is important to consult your data. When targeting users in an ad platform, there are often robust, simple-to-use tools. Alternatively, the prospect of targeting users on site is more difficult than it is in ad platforms.

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