Goal tracking is a critical aspect of Google Analytics reporting. It moves the analysis from the: “Did we get more traffic?” frame of mind to: “Is the traffic we are getting valuable?” Unfortunately there are several brands that either fail to measure goals, or fail to implement them correctly. Following is a list of some of the common mistakes we see every day.
When focusing on your website’s location targeting strategy, it is important to consult your data. When targeting users in an ad platform, there are often robust, simple-to-use tools. Alternatively, the prospect of targeting users on site is more difficult than it is in ad platforms.