Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.
Google Analytics is a powerful tool that makes almost every aspect of a user’s journey available. This is its value proposition, but it’s also one of its handicaps. Few employees in any organization have extensive training for Google Analytics, so finding the exact data to answer their everyday questions becomes vital.