Article Archive by Author

January 7 2016

How to Enable Valuable Reporting in Google Analytics

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While Google Analytics offers immense value and enables brands to observe onsite behavior and channel attribution, there are additional, non-standard reports available that can be activated with relative ease. These reports show data for both demographics & interests, and benchmarking behavior.

These features have been available for some time now, but surprisingly few web properties enable them. The first non-standard reports that we will explore are the Demographics reports.Read More

December 22 2015

Setting up Reports to Check on Your Custom Dimensions and Metrics

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The Problem

When a content site begins to use custom dimensions to track its blog more efficiently, the solution to get the data on the site is a manual one. It is clear to anyone who has relied on mostly manual processes that the chances for problems to occur will increase as you add more and more tedious minutia on your content writers (or whoever is placing the content into your CMS).

If there is a custom dimension that is supplied by your blog writers, such as blog tags or whether the post is scheduled to be promoted, then you are reliant on the person that enters the content to make sure they don’t miss a post. This can be a very aggravating process if someone is left to look through content calendars and match the results up manually with analytics or the source code.Read More

November 12 2015

Sampling on Google Analytics – Where Did My Data Go?

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Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More

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