Where should I put my call-to-action? What’s the right messaging for this campaign? What color works better for this button – blue or green?
If you’ve ever gotten lost in the minutia of a campaign, you’ve likely asked yourself similar questions. The truth is, you can’t really know what will work until you’ve tested it. So today, we’re talking about A/B testing.
There’s a little-known tool in Google Analytics that enables you to see precisely where users are clicking within your website. It’s called Inpage Analytics and it can help you determine how users are flowing through the content funnel. By looking at Inpage Analytics, you can gain a better understanding of which tools / elements are leading to conversions and which may be distracting your user from converting.
On Thursday, May 1 MoreVisibility will be in Fort Lauderdale alongside representatives from Google to teach a new workshop, Advanced Tactics for AdWords & Analytics. This 3-hour workshop is a great opportunity for the South Florida business community to get expert training on two of digital marketing’s most important tools – Google AdWords and Google Analytics.
During the workshop, key members from our Search Engine Marketing and Analytics teams will join experts from Google to teach marketers and business leaders the latest advanced tactics in Google AdWords and Google Analytics.
The workshop will focus on:
• Advanced tactics for Enhanced Campaigns
• Tracking improvements through Google Analytics
• Strategies to effectively leverage the Google Display Network
• Advanced targeting features to better define audiences
As a Google AdWords Partner and a Google Analytics Certified Partner, MoreVisibility is well-versed in how to leverage these tools to gain a competitive edge online. This is the second consecutive year that MoreVisibility has partnered with Google to offer this in-depth training to the South Florida community.
Don’t miss this opportunity to learn from the best digital marketers in the business. Space at the workshop is limited. To register, click here.