Article Archive by Author

July 3 2018

Custom Dimensions in Google Analytics: What Are They and How Do You Use Them?

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In Google Analytics, dimensions are characteristics of the user that visited your site and include things like: browser & version, operating system, campaign, channel, screen resolution, and many, many more.  (Visit the Google reference on dimensions for a complete list.)  While Google Analytics has over 125 (more if you use AdWords and / or Ecommerce) dimensions already baked-in and set for you; users of the free platform can add their own – up to 20.

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February 24 2016

Easy Google Analytics Cross Domain Tracking

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Earlier this year, we posted a walkthrough to help you deploy Google Analytics Cross Domain Tracking via Google Tag Manager. (To learn more about this topic, check out our quick video which covers all the benefits of cross domain tracking in Google Analytics).

This post will cover the same topic, but instead of using Google Tag Manager, we will customize the base Google Analytics Tracking Code (GATC).

As we did in out last post, let’s begin with the sample use case:

Your site links to another top level domain where some sort of conversion (sale, registration, etc.) takes place.

e.g. A visitor lands on example.com and registers on conversion.com

In this scenario and using the default version of the GATC, your conversions will all show as referrals from example.com and the original channel data (organic, email, paid, etc.) will be lost. That makes it very hard to determine which channels, sources, keywords and campaigns are effective!Read More

January 12 2016

Easy Google Analytics Cross Domain Tracking with Google Tag Manager

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Back in September, we posted a video where I spoke about the benefits of cross domain tracking in Google Analytics. A few weeks ago, we had a commenter ask this great follow up question:

Thanks for that – Glad it’s easy to do. Instructions for how to do it would be great

This post intends to answer this question by using Google Tag Manager (GTM).Read More

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