Earlier this year, we posted a walkthrough to help you deploy Google Analytics Cross Domain Tracking via Google Tag Manager. (To learn more about this topic, check out our quick video which covers all the benefits of cross domain tracking in Google Analytics).
This post will cover the same topic, but instead of using Google Tag Manager, we will customize the base Google Analytics Tracking Code (GATC).
As we did in out last post, let’s begin with the sample use case:
Your site links to another top level domain where some sort of conversion (sale, registration, etc.) takes place.
e.g. A visitor lands on example.com and registers on conversion.com
In this scenario and using the default version of the GATC, your conversions will all show as referrals from example.com and the original channel data (organic, email, paid, etc.) will be lost. That makes it very hard to determine which channels, sources, keywords and campaigns are effective!Read More
Back in September, we posted a video where I spoke about the benefits of cross domain tracking in Google Analytics. A few weeks ago, we had a commenter ask this great follow up question:
Thanks for that – Glad it’s easy to do. Instructions for how to do it would be great
Google Analytics Keywords reports provide great insights into how your keywords are performing (Not Provided is the exception).
That said, keywords are shown in aggregate across engines. This makes it difficult to see opportunities to make tweaks in your SEM campaigns in the individual engines. This is because all keywords do not work exactly the same in each engine. That’s why you dive deeper into your keywords report and look at each source of traffic at a time or add a secondary dimension to compare, for example, Bing and Google.
Well why not look at the effectiveness of each keyword cross engine in one report – without drilling down– by simply using a pivot table?Read More