Article Archive by Author

June 16 2017

What is Cross Domain Tracking and How do I Implement it?

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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.

How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.

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June 6 2017

What are Multi-Channel Funnels?

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When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.

For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.

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May 31 2017

Google Data Studio Vs. Google Dashboards

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When creating a dashboard within Google Analytics you have the option of adding widgets and graphs to visualize your data. Although dashboards in Google Analytics can be very helpful, they don’t always render with as much excitement as in Google Data Studio.

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