When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.
For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.
When creating a dashboard within Google Analytics you have the option of adding widgets and graphs to visualize your data. Although dashboards in Google Analytics can be very helpful, they don’t always render with as much excitement as in Google Data Studio.
There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More