Article Archive by Author

May 31 2017

Google Data Studio Vs. Google Dashboards


When creating a dashboard within Google Analytics you have the option of adding widgets and graphs to visualize your data. Although dashboards in Google Analytics can be very helpful, they don’t always render with as much excitement as in Google Data Studio.

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August 14 2014

How Google Analytics & Google Tag Manager Work Together to Make Your Life Easier


There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More

July 1 2014

What is Enhanced Ecommerce & How Do I Enable It?


Enhanced Ecommerce offers a more in-depth look at your visitors’ shopping experience and is exclusively available in Universal Analytics, a new version of analytics that was launched last year by Google.

With Enhanced Ecommerce, you’ll be able to see more than just the product impressions that were previously available with standard Ecommerce Coding. You can now gain valuable insights about how your shoppers got into the shopping funnel, understand which products are viewed the most, which ones are added to carts or removed, and which ones convert the best.
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