Have you ever experienced data not matching in your custom or segmented reports within Google Analytics? It may be because of sampling. In this two-part series, we help you understand what sampling is, when it happens, and share some things you can do to control sampling within Google Analytics.
When deploying Universal Analytics on your website through Google Tag Manager (GTM), you will need to reference your UA-ID. This step-by-step process will not only help you in the early stages of deploying Universal Analytics through GTM, but will come in handy any time you need to reference your UA-ID.
When you go into the Google Analytics interface and press Shift ? together, you will see a list of keyboard shortcuts to help you navigate in the Google Analytics interface a lot quicker and no matter what changes or updates the Google Analytics interface goes through, these shortcuts will come in very handy.