Articles in the Analytics 101 – The Basics Category

October 30 2017

Dimensions – Building Blocks of Your Reports

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With all of the data that Google Analytics (GA) collects, it can be very overwhelming to sort through the information in front of you. One way to make your reports easier to understand or get the information you’re looking for is by utilizing Dimensions. Dimensions allow you to delve into your data by parsing out the information you would like to see.

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September 18 2017

Analytics 101 – Google Analytics Goals

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To put it as simply as possible, Google Analytics (GA) Goals track how well your website (or app) fulfill your objectives. It is a critical component of any digital marketing plan to define your goals and track them. If done properly, it will provide you with vital information, which will help evaluate the effectiveness of not only your campaigns, but your website’s pages as well.

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June 12 2017

3 Reasons to leverage Dashboards in Google Analytics

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Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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