MoreVisibility and Google hosted a live action-packed workshop at the beginning of April. During the workshop, we focused on the latest advertising innovations in AdWords and throughout Google’s network. In addition, speakers explored how to fully close the loop on campaign performance and tap into advanced campaign attribution insights. If you weren’t able to attend, all’s not lost.
With all of the data that Google Analytics (GA) collects, it can be very overwhelming to sort through the information in front of you. One way to make your reports easier to understand or get the information you’re looking for is by utilizing Dimensions. Dimensions allow you to delve into your data by parsing out the information you would like to see.
To put it as simply as possible, Google Analytics (GA) Goals track how well your website (or app) fulfill your objectives. It is a critical component of any digital marketing plan to define your goals and track them. If done properly, it will provide you with vital information, which will help evaluate the effectiveness of not only your campaigns, but your website’s pages as well.