Articles in the Analytics 101 – The Basics Category

March 4 2014

Seeing Different Data in Google Analytics and AdWords? Here’s Why


So your data in Google Analytics (GA) does not match exactly what you see in Google AdWords. Don’t fret, you’re not alone and you probably have not done anything wrong.

This so called “discrepancy” is a common cause of concern for many marketers. You look in your trusty GA reports and see X visits and Y conversions and AdWords shows Z clicks and Y+10 conversions. So which is correct and which data set do you use? They are both correct and you use them both.

Use both? They’re both correct? Yes! Let’s take a moment to explain two fundamental differences between the GA and AdWords tracking:Read More

August 31 2012

Use a Heat Map to Better Understand Your Web Conversion


A lot of businesses are using analytics to test new ideas and evolve to better landing pages. A baseline question is why does a page lose searchers? Is there poor content that is not engaging? The true answer can be any combination of a number of variables that all would potentially need to be tested. Where can you begin? Heat maps!
Heat maps are a way to understand where website viewers are “looking” on your webpage by showing you the “hotspots” that viewers navigate toward. This allows a business to see what their visitors see first and rearrange a page so that the most important content is in the right place.

With this data, a web developer would be able to modify the position of where the checkout button is located, or directions to the business location, etc. There are many companies that offer this software, some are free ( and others require subscriptions (

Once you have subscribed to a service, they will ask you some questions about your site and see how many pages you would like to track in order to get the process started. Once this data has been entered, they will give you some code to be inserted into the page so that users experience data can be harvested by the website and viewed through the tools. Make sure when using a tool that you give it ample time to collect good data! It is unwise to continually change a page with small sets of data to back it up. This will typically lead to very small tweaks to a site done very often. This will never allow you and your website to get ahead in the process. I would recommend at least 3 months of data before changing a page to make sure you have an accurate idea of what you are viewing.

After you have decided the changes you would like to make, do not delete the old page! It is better to test the new format based on the heat map against the current page first to make sure that these changes will in fact have a positive result.

September 30 2011

Introducing Real-Time Visitor Tracking for Google Analytics


L’Shanah Tovah! Yesterday was Rosh Hashanah, which is a celebration of a new year on the Jewish calendar. Happy 5772!

Yesterday wasn’t the only celebration happening around the world. Google Analytics – as they usually do – made three jaw-dropping, industry-shattering announcements yesterday; announcements that could shake the web analytics industry at its very core.

Today, we will talk about one of those three universe-altering announcements. It’s clear that the world wide web is fast. So fast that our decision-making process has evolved to the point that it is simply not acceptable, profitable, or intelligent from a business standpoint to wait weeks, days, or in some cases hours to make decisions based off of your web analytics data. With social media, press-releases, coupon / deal web sites and many others conducting business at the speed of light, those who do web analytics as a part of their jobs need to be able to know what is instantly happening on their web sites, so that they can make on-the-fly changes and analyze the stream of live incoming traffic.

Introducing Google Analytics: Real-Time.

Now, and for some of you within the next few weeks, you will be able to access real-time data in your Google Analytics account. As visitors enter your web site, you will be able to see which pages they enter your web site from, what pages they visit next, their location in the world, and most importantly, what referring attributes are associated with them (campaign, keyword, source, medium, etc…).


What you need to know about Real-Time

There are a lot of details surrounding this new report launch that you should be aware of:

– Real-Time reporting is only available in the new Google Analytics platform. You can access the new Google Analytics platform on the upper-right hand side of the Google Analytics interface.

– For the next few days, Real-Time will be available under the Dashboards tab. Over the next few weeks as Google Analytics refreshes their user-interface, you’ll find Real-Time under the Home button on the top navigation menu.

– Real-Time reports will not process any profile filters that you may have created – it cannot exclude, include, or change traffic data.

– You can sign-up for Real-Time reports via this link, if you don’t want to wait for it to appear in your account.

We hope that you find many use-cases to use Real-Time reports within Google Analytics. Share your comments and feedback below!

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