Articles in the Analytics 101 – The Basics Category

June 12 2017

3 Reasons to leverage Dashboards in Google Analytics

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Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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June 6 2017

What are Multi-Channel Funnels?

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When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.

For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.

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July 19 2016

Understanding The Google Analytics Navigation Summary Report

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The power of Google Analytics comes in its ability to provide insight into many different avenues. From high-level information such as the total monthly sessions, to detailed data like the number of clicks a specific element on the page received between Monday and Wednesday of last week, Google Analytics can do it all.

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