Articles in the Analytics 101 – The Basics Category

July 6 2016

What is Sampling and Why Do I See This In My Google Analytics Reports?

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Since the standard Google Analytics platform is offered at no cost, Google only offers so much processing power and limits the amount of data that is allowed for each view in a Google Analytics account. If your website has a large amount of sessions, you may notice a yellow box at the top right of the report stating that “this reports is based off of x% of total sessions.”

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June 3 2016

Upgrading to Google’s Universal Analytics? 3 Things You Need to Know

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By now you know that deploying Google Analytics tracking code (GATC) on your site is vital in obtaining insight into user acquisition & behavior, measuring campaign performance, and understanding conversion attribution. But do you know that by deploying the Universal Analytics version of the GATC you’re able to take advantage of more features and obtain better insight? Following are the top 3 questions we receive regarding upgrading to Universal Analytics.Read More

May 25 2016

How to Stop Obsessing and Learn to Love Your Bounce Rate

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Bounce rate is one of the first metrics analysts and marketers use to measure engagement. It’s particularly good at measuring the “stickiness” of content, because it identifies the percentage of users that leave after one interaction. In theory, the lower the bounce rate, the better the landing page content.

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