Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.
Setting up Google Analytics is an important step in learning more about your website and how users interact with your content. While many companies set up the reporting, it often goes under-utilized or ignored which defeats the purposes of gathering all of this useful data. So what reports are valuable in Google Analytics? Following are three recommended reports that are great starting points.
Do you know that by default Google Analytics doesn’t know the difference between an editorial link published in an article on a website and a banner ad you’ve placed on that same website? If you don’t specifically tag your links from that marketing effort with UTM parameters, then traffic from the ad will just be bucketed into a referral from that website. If you do properly tag, however, then you’ll see both any referral traffic from editorial links and, separately, any campaign-specific traffic from your paid banner ad. This ability to better divide your data is particularly important when you’re paying for placement and want to be able to ascertain how much traffic and how many conversions came from the ad vs. a more “natural” referral.