Bounce rate is one of the first metrics analysts and marketers use to measure engagement. It’s particularly good at measuring the “stickiness” of content, because it identifies the percentage of users that leave after one interaction. In theory, the lower the bounce rate, the better the landing page content.
When focusing on your website’s location targeting strategy, it is important to consult your data. When targeting users in an ad platform, there are often robust, simple-to-use tools. Alternatively, the prospect of targeting users on site is more difficult than it is in ad platforms.
Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.