Articles in the Analytics 101 – The Basics Category

May 4 2016

Using Analytics to Improve Location Targeting

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When focusing on your website’s location targeting strategy, it is important to consult your data. When targeting users in an ad platform, there are often robust, simple-to-use tools. Alternatively, the prospect of targeting users on site is more difficult than it is in ad platforms.

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April 26 2016

Improving Cart Abandonment through Better Funnel Visualization

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Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.

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April 20 2016

3 Valuable Reports in Google Analytics

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Setting up Google Analytics is an important step in learning more about your website and how users interact with your content. While many companies set up the reporting, it often goes under-utilized or ignored which defeats the purposes of gathering all of this useful data. So what reports are valuable in Google Analytics? Following are three recommended reports that are great starting points.

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