Articles in the Analytics 101 – The Basics Category

April 7 2016

Who Gets the Credit for Your Conversions?

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If you’re like most marketers you’re juggling a diverse number of initiatives and trying to piece together a cohesive story about how your buyers / clients travel through their research to buying cycle and what channels and efforts are assisting in closing new business. Luckily, when it comes to your website’s traffic Multi-Channel Funnels (MCF) reports can better assist you in understanding where converting visitors are coming from and the varying website touches they’re making before they convert. But knowing the source funnels of your converting traffic is just the beginning. Which sources should you “award” credit to for the conversion and how much credit should you allocate where?

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December 23 2015

How to use Goal Funnels to Learn User Behavior in Google Analytics

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Companies spend a lot of time creating processes for their users to complete goals on their website. But how do you measure the effectiveness of these process funnels? Do users complete the process at a desirable rate? Are there large drop-offs within the process?

To learn this, Google Analytics allows you to construct Goal Funnels within the Administrative section. Read More

November 19 2015

Why Do Events Matter?

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In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

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