If you’re like most marketers you’re juggling a diverse number of initiatives and trying to piece together a cohesive story about how your buyers / clients travel through their research to buying cycle and what channels and efforts are assisting in closing new business. Luckily, when it comes to your website’s traffic Multi-Channel Funnels (MCF) reports can better assist you in understanding where converting visitors are coming from and the varying website touches they’re making before they convert. But knowing the source funnels of your converting traffic is just the beginning. Which sources should you “award” credit to for the conversion and how much credit should you allocate where?
Companies spend a lot of time creating processes for their users to complete goals on their website. But how do you measure the effectiveness of these process funnels? Do users complete the process at a desirable rate? Are there large drop-offs within the process?
To learn this, Google Analytics allows you to construct Goal Funnels within the Administrative section. Read More
In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:
However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately. Read More