Articles in the Analytics 101 – The Basics Category

November 19 2015

Why Do Events Matter?

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In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

November 12 2015

Sampling on Google Analytics – Where Did My Data Go?

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Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More

July 29 2015

Best Practices for Custom Campaign Tagging in Google Analytics

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When you’re running multiple online marketing campaigns across several different platforms, you want to be able to measure how well your campaigns are performing by watching for how many users they are bringing in, whether those users are purchasing or taking a desired action on your site, etc.Read More

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