Articles in the Analytics 101 – The Basics Category

March 25 2015

Using Automated Alerts in GA

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Let’s face it – you’re probably too busy to keep a close enough eye on your Google Analytics accounts. But just because you’re too busy to put “eyes on” your data doesn’t mean that intelligence events aren’t happening. This is why you should be making use of automated alerts in Google Analytics.

The automated alerts function in Google Analytics enables you to create conditions to be notified of specific intelligence events – say, a spike in traffic or a huge drop in conversions. Knowledge of these events can help you take control of a situation – be it an opportunity (incentivizing your extra traffic toward conversion) or a problem (a broken link or “leaky” conversion funnel).

In this post, we’ll walk you though setting up automated alerts.Read More

December 30 2014

Setting Up Goals in Google Analytics

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It’s Analytics 101: if you want to know how your content is performing, you have to set up goals. This is easy enough to do if you know where to go within Google Analytics, and what to use as appropriate goals once you get there.Read More

September 30 2014

Inpage Analytics: Analyzing Clicks to See How Users Navigate Your Site

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There’s a little-known tool in Google Analytics that enables you to see precisely where users are clicking within your website. It’s called Inpage Analytics and it can help you determine how users are flowing through the content funnel. By looking at Inpage Analytics, you can gain a better understanding of which tools / elements are leading to conversions and which may be distracting your user from converting.

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