Articles in the Analytics 101 – The Basics Category

July 23 2014

Site Search Metrics: Using Secondary Dimensions to Understand User Need

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Site Search is one of the most common components of a site and is used by visitors that actually want to engage with you.  Let’s face it, if a visitor is using site search, they are interested in your product or service.  If they weren’t interested, would they have bothered to search?

By adding additional metrics to your site search reports, you can better understand your user – and where your navigation might be falling short.

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July 8 2014

Filters in Google Analytics: Quick Tips to Make Data Actionable

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Did you know that you don’t have to accept the way data appears in Google Analytics (GA)?   If you don’t like the way data populates in GA, change it!

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June 24 2014

Direct Traffic in Google Analytics – A Quick Explanation

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Most people think “Direct” traffic in Google Analytics (GA) means that the visitor typed in your web address into a browser. While this could be true, it’s important to understand what direct really means.

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