Although “Automated Insights” is not a new tool within the Google Analytics platform, Google continues to invest in its functionality and has now expanded the tool to almost all languages as of March 6, 2019. If you are not familiar with Automated Insights, it is a feature within Google Analytics (part of Google’s overall “Analytics Intelligence”) meant to surface insights and explanations about trends and changes in your data and even some recommendations about what you could consider doing differently. Additionally, these insights are meant to be presented in a conversational manner, rather than just highlighting data points. Ultimately, these insights and recommendations are in line with the larger push by organizations like Google to use Machine Learning and Artificial Intelligence to help augment digital marketers and analytics specialists, making them more efficient at their job.
Google Data Studio allows you to beautifully visualize your data in charts, but only from a single source, until now. Google has released a Data Blending Beta for Data Studio which allows you to create blended charts within your dashboards from multiple data sources. This is very helpful when you want to gain additional insights from your data and need to combine multiple sources to analyze and visualize data side-by-side. This will save time from having to manipulate your data from another source in-order to input it into Data Studio.