You may have heard this one before “Data cannot be deleted after being recorded in Google Analytics”. This is why the technical aspects of web analytics are very focused on getting things right the first time, filtering out potential spammers before they inflate traffic and sometimes finagling the reports to ignore fake traffic that got through despite your best efforts. The Google Analytics User Deletion API can help to remove spam related user data in addition processing delete requests from European users.
Think with Google has stated that 15 seconds is the average load time for a mobile page. We also know from Think with Google that in 2018 if a mobile page takes longer than 3 seconds to load nearly half (53%) of your traffic will leave.
Most users expect a secure and private online experience when using a website. HTTPS (or Hypertext Transfer Protocol Secure) is a way to ensure privacy for your users and to protect your website. HTTPS is an internet communication protocol that protects the integrity and confidentiality of data between a user’s computer and the website.