Google Analytics Creates Superior Admin User Experience

Jocelyn Ward - June 24, 2013

Upgraded Settings & Enhancements

You may (or may not) have noticed that the Admin tab in Google Analytics has a significantly new and different look and feel. But, those aren’t the only changes Google Analytics made to their Admin page. You can now find all major settings for your accounts, properties and profiles readily accessible right there in one place. That’s what I’m talking about – convenience and efficiency.

Upgraded Settings & Enhancements

This “dramatically streamlined user experience for managing Google Analytics administrative settings” comes with a handful of enhancements that any Admin will truly appreciate:

  • Settings are organized into columns corresponding to accounts, properties and profiles
  • You can easily change selections via drop downs at the top of each column

  • Create a new account, property or profile by clicking the appropriate menu in the column heading, and you’ll see an option to create a new object
  • Load any settings page by clicking the respective name or icon
  • Animations simplify the display of information
  • New headers and navigational links on the left

  • Help content has moved to the “Help” tab near the top right corner of the page
  • You’ll find new and refreshed information which makes account administration easier to understand

This launch has made the Admin user experience much friendlier with its simplified navigation and faster account configuration. Oh, and I did mention you can access settings in just one click versus the three it took previously? So, if you haven’t taken the time to get acquainted with the new Admin page, I encourage you to do so. You’ll be glad you did.

And, thank you to the Google Analytics team for finally making our administrative duties a lot less painful.

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