Articles in the Google Analytics Category

May 16 2016

The Google Analytics Real-Time Reports

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The Real-Time reports are one of the most helpful tools available in web analytics (in my opinion). Not so much for basing your marketing decisions on, but for validating all of your incoming data. In today’s world we all want to make data-driven decisions, and while this is a good strategy to work toward, the last thing you want to do is base an important business decision on inaccurate data!

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January 19 2016

Which topic would you like us to cover on our next Google Analytics webinar?

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Our free webinars discussing Google Analytics have gotten a lot of positive feedback lately. What aspects of Google Analytics are you more interested in learning about? Vote in our poll below to help us choose the topic of our next webinar!Read More

Posted in: Google Analytics

July 22 2015

Did Responsive Web Design Influence Purchase Rates?

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Now that you moved your ecommerce website to responsive design, you probably want to start analyzing year-over-year (YoY) insights on purchase behavior. Did the rate of site visitors who completed a purchase increase? By how much? The launch of a responsive website comes with new ways you can utilize Google Analytics. If you previously had separate websites to provide a desktop experience and a mobile experience, you may have been comparing different sites in Google Analytics. Now, you can see all of your data in one place.Read More

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