Wired once reported that the average webpage is now the size of the original Doom. Doom is a first-person shooter game that supports a 3D environment, sounds and animation, takes several hours to beat, and the enemies you fight have their own limited intelligence. If you aren’t too busy after reading this blog you should totally try it out.
Google’s introduction of the Google Analytics 360 suite in March unveiled their upcoming premium tools for enterprise clients. Today, Google announced the addition of a free version of their enterprise tool that will be built on Google Analytics, utilize advanced statistical modeling and include sophisticated targeting tools. This free tool will be a tremendous competitor to other brands like Optimizely that have removed their legacy starter plan.
The Real-Time reports are one of the most helpful tools available in web analytics (in my opinion). Not so much for basing your marketing decisions on, but for validating all of your incoming data. In today’s world we all want to make data-driven decisions, and while this is a good strategy to work toward, the last thing you want to do is base an important business decision on inaccurate data!