Articles in the Google Analytics Category

March 4 2014

Seeing Different Data in Google Analytics and AdWords? Here’s Why

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So your data in Google Analytics (GA) does not match exactly what you see in Google AdWords. Don’t fret, you’re not alone and you probably have not done anything wrong.

This so called “discrepancy” is a common cause of concern for many marketers. You look in your trusty GA reports and see X visits and Y conversions and AdWords shows Z clicks and Y+10 conversions. So which is correct and which data set do you use? They are both correct and you use them both.

Use both? They’re both correct? Yes! Let’s take a moment to explain two fundamental differences between the GA and AdWords tracking:Read More

February 11 2014

Creating Content Groupings in Google Analytics

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The content grouping functionality in Google Analytics allows you to organize the content of your website into logical groups so that you can understand how different categories of content work together, as well as which categories are the most popular among your visitors.

Once created, content groups become a dimension available in content or custom reports that will allow you to visualize your data based on each group. For example, a car dealer might be interested in knowing whether cars or SUV’s are more popular; and out of those, which make and model is the most popular.

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January 31 2014

Sampling 102: Controlling Sampling Size in Google Analytics

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In a previous post, we talked about the use of report sampling in Google Analytics.  In this post, we’ll tell you how you can control sampling in order to get a more accurate picture of your site traffic.

In our first post on this subject, we talked about some situations in which you are likely to see sampling within Google Analytics. Most often, this occurs when you’ve requested a report in which there are over 500,000 visits to report. In order to speed the processing of your report, GA will base its report data on a sample size of your total visits. When this occurs, you will see a notice at the top of your report that says, this report is based on X visits:GA-Report-SamplingSometimes, though, you will want to get a more accurate picture of your data. To do this, you will have to run reports based on a larger sample size. Simply follow the steps below to increase the report sampling size in Google Analytics.

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