Did you know that you don’t have to accept the way data appears in Google Analytics (GA)? If you don’t like the way data populates in GA, change it!
Enhanced Ecommerce offers a more in-depth look at your visitors’ shopping experience and is exclusively available in Universal Analytics, a new version of analytics that was launched last year by Google.
With Enhanced Ecommerce, you’ll be able to see more than just the product impressions that were previously available with standard Ecommerce Coding. You can now gain valuable insights about how your shoppers got into the shopping funnel, understand which products are viewed the most, which ones are added to carts or removed, and which ones convert the best.
Most people think “Direct” traffic in Google Analytics (GA) means that the visitor typed in your web address into a browser. While this could be true, it’s important to understand what direct really means.