Google’s introduction of the Google Analytics 360 suite in March unveiled their upcoming premium tools for enterprise clients. Today, Google announced the addition of a free version of their enterprise tool that will be built on Google Analytics, utilize advanced statistical modeling and include sophisticated targeting tools. This free tool will be a tremendous competitor to other brands like Optimizely that have removed their legacy starter plan.
The Google Data Studio (beta) is now available in the following countries.
|United Kingdom||Hong Kong||Vietnam|
Additionally, it appears that a report template repository will be launched next month as well.
Now that Google Data Studio is globally available, it will be more competitive with other platforms despite its “beta” status.
Using machine learning, Google has created a metric to predict high quality and low quality traffic. This metric is built to measure the likelihood that a visitor will make a purchase on your site. This can be used with remarketing to target your website’s most engaged visitors.
Session quality can be segmented and explored within the Google Analytics reporting interface to understand the attribution, landing pages, and onsite behavior of your most valuable users with minimal digging.
Google Tag Manager has had the list of tags available to push expanded significantly. The new templates include Quantcast, Twitter, Microsoft Bing, and Nielsen.
|Tag Template||Web||(Firebase containers)||(Legacy containers)|
|Google Consumer Surveys|
|LeadLab by wiredminds|
|Microsoft Bing Ads|
|Nielsen (Coming Soon)|
|Perfect Audience Pixel|
These new Google Tag Manager templates will be useful for quickly deploying tags for these services in the most efficient manner possible.
To learn more about the resources mentioned in this blog, visit the links provided below:
Optimize: Request an invite – https://optimize.google.com/optimize/signup/
Data Studio: Get started for free – https://www.google.com/analytics/data-studio/
Session Quality: Help Center update coming soon!
Tag Manager: Visit the Help Center – https://support.google.com/tagmanager/answer/6106924