Google announced an update to Googlebot-Mobile on Thursday, December 15 in a post titled, Introducing smartphone Googlebot-Mobile. This post let the community know that Googlebot-Mobile now crawls with a Smartphone user-agent in addition to the Feature phones user-agent. As time goes on, more eyes — and fingers — turn to mobile search. Does your business have a plan on how to best optimize your online presence whether a visitors views by laptop, desktop, or hand-held device? Do you have a plan in place specifically for those searching and browsing on Smartphones?
Michael Martin recently wrote a post for Search Engine Land titled, SEO Considerations For Google Mobile Search In 2012 that gives a few tips for preparing and reacting to mobile search changes. These tips include enabling user-agent detection, keeping an eye on load time and user experience, using semantic coding with microformats, and coding with HTML5 and jQuery. Google has already made it clear that they are pushing improvements for mobile reporting and mobile search user experience in a blog post entitled, A look back at 2011 on the Google Mobile Ads Blog. This post gave some detailed statistics for mobile trends in 2011 that are shaping mobile advancements slated for 2012.
If you are interested in discussing how mobile search and mobile visitors can impact your business, please contact us. If you are interested in learning more about how MoreVisibility can help develop a mobile version of your website, please visit our Mobile Website Design Services Page.