In our previous post, Google Releases Googlebot-Mobile: Part I; we talked about Google’s update to Googlebot-Mobile to include a Smartphone User-Agent. The future of mobile search looks bright and we urge you to consider the impact mobile is currently having and will have in the future.
If you have not done so already, we strongly recommend that you access a report about the mobile devices currently sending traffic to your website. You can reach The Devices Report by navigating through Standard Reporting>Audience>Mobile>Devices. The Devices Report breaks down your traffic by Mobile Device and allows you to see how Site Usage numbers are performing over time (for example, set the date range to compare to the same time last year). Additionally, you can set the report to one of your Goal Sets or to Ecommerce, to see which mobile devices are delivering converting traffic.
This report can also be used to view Dimensions such as Mobile Device Branding (the maker of a device, such as Apple, HTC, SonyEricsson, or T-Mobile), Service Provider (such as T-Mobile, AT&T, Comcast, or Sprint), and Mobile Input Selector (such as touchscreen, joystick, or clickwheel). You can also select the Map Overlay tab to view mobile traffic by country of origin (or delve deeper into the report to view mobile traffic by City, Continent, or Sub Continent Region). A nice feature of the Mobile Device Info section of this report is the little grey camera icon, that when clicked, has a pop-up of images pulled by Google of the device, so that you can visually associate the item with the name in the Mobile Device Info column.
If you are interested in discussing how mobile search and mobile visitors can impact your business, please contact us. If you are interested in learning more about how MoreVisibility can help develop a mobile version of your website, please visit our Mobile Website Design Services Page.