Google Signals is a new feature in Google Analytics that allows you to see how users engage with your website across multiple devices.
For example, if a user finds you on a mobile device and then comes to your website to complete a transaction, this report will allow you to see the complete session from start to finish.
Google signals uses anonymous data from their ad personalization preferences inside Google. This is great news because it means there isn’t any extra code that needs to be added to your website or through Google Tag Manager. The only thing you need to do is enable the feature within your Google Analytics account by going to the Audience Reports > Cross Device > Device Overlap and click Continue. You will need Admin access to enable these reports.
Types of Cross Device Reports:
If you have any questions about Google Signals, contact the Google Marketing Platform certified experts at MoreVisibility.