Articles in the Google Tag Manager Category

April 19 2016

Implementing Cross Domain Tracking Via Google Tag Manager

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A topic which generates some confusion and brings in lot of questions is cross domain tracking.

What is it?
Do I need it?
How do I set it up?

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January 12 2016

Easy Google Analytics Cross Domain Tracking with Google Tag Manager

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Back in September, we posted a video where I spoke about the benefits of cross domain tracking in Google Analytics. A few weeks ago, we had a commenter ask this great follow up question:

Thanks for that – Glad it’s easy to do. Instructions for how to do it would be great

This post intends to answer this question by using Google Tag Manager (GTM).Read More

December 16 2015

How to Implement Google Analytics Tracking Code via Google Tag Manager

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Once you have added the Google Tag Manager (GTM) container code to every page of your website, the hard part is over! Now we can move on to the fun stuff: creating our very first tag. Nine times out of ten, your first tag will be the Google Analytics Tracking Code tag so that we can continue to monitor our website traffic – so this is the tag we are going to focus on for today’s post.

The great thing about GTM is its ease of use, Google Tag Manager makes it quick and easy for us to add different tags to our site, usually without requiring the IT team’s involvement. If we follow the step-by-step instructions laid out in the GTM interface, in no time we will have created several tags and added them to our website. Read More

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