Google Tag Manager (GTM) is a great tool for easily adding marketing page tags to your site (especially if you have more than a few elements you would like to track). Once you have made the decision to take advantage of Google’s incredibly easy to use tag management platform, your next step will be to focus on the implementation. GTM saves time and resources when it comes to adding new tags to your pages, but none of this can be beneficial if you have not placed the container code in the correct place on your website.Read More
There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More
When deploying Universal Analytics on your website through Google Tag Manager (GTM), you will need to reference your UA-ID. This step-by-step process will not only help you in the early stages of deploying Universal Analytics through GTM, but will come in handy any time you need to reference your UA-ID.