Marketing Agencies: More Critical than Ever

Sergei Kogut - February 19, 2024

In the world of marketing, staying ahead isn’t just a bonus – it’s essential. Enter Google Analytics 4 (GA4), a global game-changer that promised to revolutionize the field with its potential, albeit presenting us with a fair share of hurdles so far. This transition highlights the critical role agencies like ours play in guiding businesses through the complexities of adopting new technologies. As part of the analytics team at MoreVisibility, I’m here to share why partnering with an agency like ours is your best bet in navigating this new landscape.

GA4: Not Your Average Update

GA4 isn’t just a facelift; it’s a total reinvention of the analytics we’ve grown to know. With its sparse but fresh interface, modernized data model, and at least a few shiny new features we’ve been given so far, GA4 is painstakingly rewriting the playbook on how we collect, crunch, and interpret data. We’ve all heard about the advanced features. There’s smarter user tracking with cookieless* hits, and predictive analytics. But while we are on our way to a magical place where all data is consistent and always makes sense, the current reality is instead mostly a steep learning curve. That’s where we, your friendly neighborhood agency with decades of experience of going through minor, major, and extinction level “upgrades”, come into play. Our hard-earned skills to tailor fit your GA4 setup exactly to your needs can tip the scales between drowning in data and surfing the insights waves.

*Cookieless (adj.)


  1. A digital diet where websites cut back on tracking cookies, aiming for a leaner, privacy-focused browsing experience. Similar to gluten-free, but for internet browsers.
  2. A utopian vision of the internet where your personal data isn’t gobbled up like free samples at a grocery store; instead, websites respect your privacy and ask nicely if they can follow you around.

The DIY Dilemma: When to Ask for Help

Tackling GA4 on your own is tempting, but the complexity of this beast makes going solo a risky business. A small change in the setup could send your data off the rails, leading you to make decisions based on faulty intel. This is where MoreVisibility’s blend of strategic experience and technical wizardry can be your secret weapon, ensuring your data not only sounds good, but sings in the same key with your business objectives and goals.

The Art of Strategy and Adaptation

The digital marketing landscape can’t stay still, but neither do we. We live in the fast lane, always testing new things to keep pace. Making the most of GA4’s unfamiliar features, such as its AI-driven insights, for example, requires a thoughtful and nimble approach. That’s our jam!

Customization: GA4 that Fits Like a Glove

No two businesses are the same, which is why GA4’s magnitude of customization is such a big deal. There’s almost nothing in the interface that you can’t change to some degree. MoreVisibility thrives on molding all possible settings to fit your unique business needs, through custom tailoring your dashboards and reports, designing custom user interaction events, setting up ahead of time potentially valuable GA4 user audiences, and connecting GA4 together with the rest of your marketing portfolio.

Knowledge is Power

We’re big believers in empowering clients with knowledge and inspiring others to do the same. Getting to grips with GA4 is crucial for reliable and fiscally responsible decision-making, and we’re here to guide you through every step. With our support, you’ll gain not only a reliance on our expertise but also confidence in your own data insights.

In the GA4 era, we’re more than support; we’re your strategic partner. Our deep understanding of the latest tools like GA4, coupled with our extensive experience and insight, is powered by our collaboration with you. Ready to tackle these challenges head-on? Let’s chat at

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