MoreVisibility & Google Bring Advanced Tactics for AdWords and SEO Workshop to Ft. Lauderdale March 4, 2015

Christina Fournier - February 23, 2015

You already know the value of a well-executed online marketing campaign. You also know that a successful campaign varies from business to business and goal to goal. But, how do you define what is successful so that you can replicate and build upon that success? Analytics!

As quickly as the tactics and strategies change within the online marketing industry, so do the methods by which you should be tracking and measuring performance. It can seem daunting to stay on top of everything, but fortunately for those in South Florida, we are bringing the latest material to you.

On Wednesday, March 4 in Fort Lauderdale, Fla., we will be partnering with Google to present our Advanced Tactics for AdWords, Analytics and SEO workshop for the 4th time. The MoreVisibility team, alongside Google representatives, will be discussing:

• Accurately measuring and tracking the value of every click using Google Analytics data
• Defining key demographics for your business and employing strategies designed to reach them
• Executing optimized onsite and offsite SEO strategies, including technical, content and linking tactics
• Developing an optimized AdWords campaign that focuses on ROI using advanced campaign techniques
• Strategically utilizing the Google Display Network

Regardless of what type of online marketing campaigns you are running, you should always be monitoring analytics to track the right KPIs. At the end of the Google workshop on March 4, members of our team will be available for a one-on-one analytics consultation to provide you with a complete audit of your analytics profile, highlighting areas that you should focus on based on your company’s goals. AdWords and SEO consultations are also available.

Since we first opened our doors in 1999, education has been a strong component of all our programs. Through our partnership with Google, both for this workshop and for workshops in the past, we are making that education and training available to marketers and business owners in the South Florida community.

Don’t miss out on this great opportunity to learn from industry experts. Register for the Advanced Tactics for AdWords, Analytics and SEO workshop today!