In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness.
Personalization occurs when marketing and content are tailored to an individual’s needs. In an ideal world an organization would have ads targeted to relevant, well organized demographics and their content would change in response to the channel they arrived from. The user experience would change to better suit every aspect of a user’s journey. When done correctly, personalization will achieve results. Users will be more satisfied with their experience, they will convert more often and add more value to each of their conversions.
Disclaimer: This article is not direct legal advice, just a reminder to look to your legal resources to ensure preparation for the new GDPR laws being enacted on May 25, 2018.
The General Data Protection Regulation (GDPR) is coming on May 25, 2018, all companies should take necessary action to ensure that their organizations are compliant. For additional information see our newsletter article that discusses actions required by Google Analytics and their new data retention tool.