Analytics can be a hard concept to grasp for marketers, let alone when you are attempting to explain the inner workings of a website to a client. Your analytics team can seem like some sort of marketing geniuses (which essentially they are), being able to decipher data at the drop of a hat, and explore metrics in ways you are still trying to learn. With the release of Google Data Studio, we are able to tap into the analytics genius in all of us.
The recent announcement of Google Analytics 360 Suite has created quite the buzz in the digital marketing world, and several of the products are not even ready for purchase yet! The product line will aim to satisfy many of the enterprise level needs of the digital marketing world.
A new reporting tool has recently surfaced in Google Analytics under the Audience reporting tab. The User Explorer reports take a big step closer towards analyzing traffic at the individual user level. This has been a long time requested feature in Google Analytics (GA) and at this point it has been released in a BETA version which you can find right under the Cohort Analysis report (also in the Audience section).