On December 17, 2015 Google Analytics (GA) fully rolled out a new tool known as “Smart Goals.” Smart Goals were created with the intention of leveraging the data available in your Google Analytics account to improve your AdWords’ campaigns.
For those of us who do not currently have conversion goals set up, Smart Goals are a way to measure your websites “top visits” and use those as a conversion. In this post we discuss WHAT Smart Goals are, HOW they work, and WHEN you should be using them.Read More
You already know the value of a well-executed online marketing campaign. You also know that a successful campaign varies from business to business and goal to goal. But, how do you define what is successful so that you can replicate and build upon that success? Analytics!Read More
On Tuesday, Sept. 23, MoreVisibility will be in Fort Lauderdale alongside representatives from Google to teach a new workshop: Advanced Tactics for AdWords, Analytics & SEO. This three-hour workshop is a great opportunity for the South Florida business community to get expert training on two of digital marketing’s most important tools – Google AdWords and Google Analytics.