Articles in the Analytics News Category

September 18 2014

MoreVisibility & Google Partner for Sept. 23 Workshop on AdWords, Analytics & SEO

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On Tuesday, Sept. 23, MoreVisibility will be in Fort Lauderdale alongside representatives from Google to teach a new workshop: Advanced Tactics for AdWords, Analytics & SEO. This three-hour workshop is a great opportunity for the South Florida business community to get expert training on two of digital marketing’s most important tools – Google AdWords and Google Analytics.
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Posted in: Analytics News

April 21 2014

Join MoreVisibility in May for a Google Analytics and Adwords Workshop

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On Thursday, May 1 MoreVisibility will be in Fort Lauderdale alongside representatives from Google to teach a new workshop, Advanced Tactics for AdWords & Analytics. This 3-hour workshop is a great opportunity for the South Florida business community to get expert training on two of digital marketing’s most important tools – Google AdWords and Google Analytics.

During the workshop, key members from our Search Engine Marketing and Analytics teams will join experts from Google to teach marketers and business leaders the latest advanced tactics in Google AdWords and Google Analytics.

Analytics_CertifiedPartnerThe workshop will focus on:

• Advanced tactics for Enhanced Campaigns
• Tracking improvements through Google Analytics
• Strategies to effectively leverage the Google Display Network
• Advanced targeting features to better define audiences

As a Google AdWords Partner and a Google Analytics Certified Partner, MoreVisibility is well-versed in how to leverage these tools to gain a competitive edge online. This is the second consecutive year that MoreVisibility has partnered with Google to offer this in-depth training to the South Florida community.

Don’t miss this opportunity to learn from the best digital marketers in the business. Space at the workshop is limited. To register, click here.

Posted in: Analytics News

November 22 2013

Say Goodbye to Three Old Friends: urchinTracker, pageTracker and gaq.push!

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For a long time now there has been a question hovering around just when or if Google would pull the plug on the tracking technology that started it all: Urchin tracker  (also known as Urchin.js.)  Urchin.js was the original tracking technology that powered Google Analytics.  It was the beautiful code that we all knew and loved, but was subsequently replaced by the more nimble variations of GA.js; first in a synchronous snippet and later an asynchronous version.  That was replaced earlier this year by Universal Analytics and its analytics.js collection methods.

Each iteration brought new features and enhancements that could only be used by upgrading the tracking snippet on your site to a new version.  So the question was always there: How long will Google Analytics continue to allow data to be collected by an eight year old version of the tracking technology?  Not only has Urchin.js been around a while but with the launch of analytics.js — it was now several generations behind.

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