Articles in the Analytics News Category

September 17 2013

Google Team Featured at Workshop in Fort Lauderdale

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MoreVisibility is pleased to host an upcoming workshop on October 2nd in Fort Lauderdale, Florida at the Sheraton Airport Hotel.

Members of the Google team will participate in the workshop and be available afterward for individual consultations with attendees on their AdWords or Analytics accounts.

As a Google Analytics Certified Partner, MoreVisibility has helped numerous companies to ensure their website data is accurate and thorough. By attending this workshop, you will learn various tactics to collect and analyze web data better.

During this workshop we will cover:

  • Tactics to employ with Enhanced Campaigns
  • Tracking improvements through Universal Analytics
  • Strategies to leverage the Google Display Network
  • Advanced targeting features to better define audiences

Register now and request your one-on-one account review for better Analytics intelligence on your web data!

December 10 2012

Bot traffic from AdWords in Google Analytics Data

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In order for Google Analytics to track visitors; both javascript and images have to be enabled in the visitor’s browser. Most bots, or programs that are written to digest the coding of web pages and collect information, don’t fit that tracking criteria ; therefore, this traffic show ups in web server logs but not in Google Analytics.
Recently there has been an increase in the number of bots that are visiting via real browsers and are able to execute GA code and thereby pollute your Google Analytics data reports. For me, these bots fall into four categories:

  1. Website Monitoring Services — These services continuously check your site to monitor uptime and other things like page load time. (Addressed in this post by a fellow GACP, Blast Media.)
  2. Legitimate Bots other than Google: — This is unexplained bot traffic, but we’ve seen a lot of it recently from Yahoo! Microsoft and Inktomi.
  3. Rogue Bots — Lets face it, any 12 year old can probably write a bot to send “visitors” to your site and wreak havoc on your GA data. (Numbers 2 & 3 here are to be addressed in a future two part post.)
  4. Google AdWords — This is the biggest surprise and as I’ll demonstrate in this post, Google is clearly sending either multiple visitors to AdWords customer pages or they are leveraging a bot.

My interest in this topic began after a colleague inquired about seeing triple the volume of test data expected after creating staged campaigns in AdWords. This data was visible in the Advertising section of Analytics:

Another colleague experienced something very similar when creating new staged campaigns with a small about of URL testing:

After isolating the traffic via an advanced segment using the campaign name of these yet to be launched campaigns, we were able to view the unique characteristics of these visitors.

Most were from the same geographic area, the united states, but suspiciously, city locations were equal to (not set):

Most used the same browser, resolution, and flash version:

As you can see above, 100% of this non-testing traffic bounced.

And interestingly, all of these visits shared the same service provider: google inc..

While we’ve always seen some visitors from google inc.; the spikes in the last few months are different and concerning as to the number of visits and how they can affect data analysis if not accounted for. We’re still evaluating why only some clients see this spike of activity and there are some commonalities we noticed; however, it’s too early to say exactly why this is happening.

As we learn more, we intend to update this post and would like to know about your own experience. Have you seen AdWords bots in your own reports?

If you want to explore your own data, feel free to use the advanced segment below to identify your own traffic from Google. Disclaimer: This segment could also identify the traffic from real Googlers (people that work for Google) that share the same identified service provider.

Google Inc. segment:

https://www.google.com/analytics/web/permalink?uid=PoOkSXfSQuWLt6St9YH5gQ

And here is one to exclude traffic from google inc.

from your reports:

https://www.google.com/analytics/web/permalink?uid=6fLzxhGOTs6-g0e3Y8T7Qw

November 23 2009

The features that I am thankful for

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Thanksgiving is just around the corner and the holiday season is officially here. I would like to take this opportunity to thank everyone who reads our Analytics and Site Intelligence blog and subscribes to our RSS Feed. You fine folks rock!

There have also been lots and lots of new features in Google AdWords, Google Analytics, and Google Website Optimizer in the past year that I am extremely thankful for. These features have made my job easier, more enjoyable, and have helped a lot of our clients improve their conversion rates, sales revenue, and their bottom lines. Therefore, I’d like to dedicate this post to all of the following features:

1. Conversion Tracking (AdWords):

For years, Google has offered a free conversion tracking script that can be placed on a receipt page, a “thank you” page, or any important page where you ultimately want your AdWords traffic to go to. Recently, the AdWords team has upgraded the Conversion Tracking section within AdWords to include the ability to create multiple conversion actions, new “one-per-click” vs. “many-per-click” metrics, and a verification feature that can detect if the tracking code is properly installed. Way to go AdWords Conversion Tracking team!

2. The Opportunities Tab (AdWords):

The Opportunities tab within the AdWords GUI provides awesome intelligence on how to improve your campaigns. Whether you should be spending more money, using different keywords, or other suggestions, the Opportunities tab can make very good estimates on areas where you could be missing out. Log-in to your AdWords account and try this amazing feature today!

3. Google Ad Planner (AdWords):

Do you need to see detailed demographic data, domains and sub-domains, keywords, and other traffic statistics for the site or audience that you’re planning to advertise to? Google’s Ad Planner is nothing short of amazing in this department! If display advertising (images, video, rich media) is important for you, you seriously need to sign up for Ad Planner before you do anything else. Any site that you want to run your ads on with Google AdWords should be listed in AdPlanner, as well as the estimated volume of traffic each site receives as well as what types of ads each site supports.

4. Segmenting (AdWords):

Did you know that you can now easily segment your Campaigns, Ad Groups and Keywords in AdWords, much like you can segment any dimension in Google Analytics? This helps you to slice and dice your AdWords campaign data to make better decisions about how you’re spending your hard-earned marketing dollars.

5. Secondary Dimensions and Pivoting (Analytics):

The combination of Secondary Dimensions and Pivoting in any Google Analytics report table makes my job so much easier, faster, and more fun! You can now see up to five separate dimensions all in one report table view, which makes data-mining a far less arduous task.

6. Multiple Custom Variables (Analytics):

No longer are we bound by one label or one bucket for any website visitor. We can now assign visitors multiple labels, thanks to the new Multiple Custom Variables feature in Google Analytics. It takes just a bit of coding to pull it off, but the little bit of technical implementation is by far outweighed by the sheer flexibility and depth that you obtain!

7. Enhanced Mobile Tracking (Analytics)

Mobile analytics with Google Analytics has improved dramatically with this new report section. Found under the Visitors section, site owners can now view the many different mobile devices and mobile carriers that bring visitors to their websites. With a little bit of additional coding, any one using a .mobi site can track their mobile website’s activity in a much smoother and easier way. Oh, by the way, iPods and Nintendo DS Lite’s are counted as mobile devices 🙂

8. Intelligence / Custom Alerts (Analytics)

Want to know about significant events that happen on your site, and some guidance as to what to do next? The new Intelligence section is your new best-friend. Google Analytics can now alert you to highly significant events that are happening on your website, who or what are the causes, and what Google Analytics expected to happen (vs. what actually happened). It can also iron your pants and make toast! Well, maybe not yet – perhaps it will be able to soon 🙂

You can also create your own custom alerts and have them emailed to you on a daily, weekly, or monthly basis. Define your own important criteria and observe significant increases or decreases of stuff that’s important to you.

9. Experiment Notes (Website Optimizer)

I’m also very thankful for the wonderful people at Google for their Website Optimizer product. Specifically, I really like Experiment Notes, a brand new feature within the Google Website Optimizer interface. With each new A/B or multivariate experiment, I can write notes about that experiment, such as the start date or important specifics that I need to keep track of, which I can go back to at any time.

10. Over-time charting (Website Optimizer)

Finally, over-time charting in Google Website Optimizer lets me view conversion data plotted daily across a Google Analytics style trending graph, at the top of my experiment report. This lets me observe experiment success / failures over the course of time, and allows me to watch the observed improvements in a cleaner, more graphically-pleasing way.

Those are just some of the many features that I am thankful for. I hope that you have a happy Thanksgiving, a happy “black Friday” and a very happy “cyber Monday”!

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