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Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

July 13 2020

Clear Google Analytics of Bot Traffic Using User Agent

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA)

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July 1 2020

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

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June 9 2020

Exploring the Content Drilldown Report in Google Analytics

by MoreVisibility

In Google Analytics, the Content Drilldown report rolls all of your pages up into the sub-directory which they belong and provides statistics on those specific sub-directories.

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Posted in: Analytics

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