Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.
The Google Analytics Global Tag (GTAG.js) is a newer means of coding a website for Google Analytics data collection. As an added bonus, the tag seamlessly allows for both tracking AdWords and Google Analytics in one simple tag.
Disclaimer: This article is not direct legal advice, just a reminder to look to your legal resources to ensure preparation for the new GDPR laws being enacted on May 25, 2018.
The General Data Protection Regulation (GDPR) is coming on May 25, 2018, all companies should take necessary action to ensure that their organizations are compliant. For additional information see our newsletter article that discusses actions required by Google Analytics and their new data retention tool.
MoreVisibility and Google hosted a live action-packed workshop at the beginning of April. During the workshop, we focused on the latest advertising innovations in AdWords and throughout Google’s network. In addition, speakers explored how to fully close the loop on campaign performance and tap into advanced campaign attribution insights. If you weren’t able to attend, all’s not lost.