Web Analytics Blog

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GA Certified PartnerOur web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

June 16 2017

What is Cross Domain Tracking and How do I Implement it?

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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.

How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.

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June 12 2017

3 Reasons to leverage Dashboards in Google Analytics

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Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?

In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis.  Here are three reasons why dashboards are a great feature to utilize in Google Analytics:

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June 6 2017

What are Multi-Channel Funnels?

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When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.

For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.

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