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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.
How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.
Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?
In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis. Here are three reasons why dashboards are a great feature to utilize in Google Analytics:
When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.
For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.