Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.
If you are reading this blog there is a strong possibility that you have heard the following question from a fellow team member:
“Hey guys, we looked at our Google Analytics referral report and we can see a huge drop in traffic from these important sources YOY! What happened?!”
With all of the data that Google Analytics (GA) collects, it can be very overwhelming to sort through the information in front of you. One way to make your reports easier to understand or get the information you’re looking for is by utilizing Dimensions. Dimensions allow you to delve into your data by parsing out the information you would like to see.
It has been said that data is the new oil, but like oil it can exist in a raw petroleum state. To transform data into insight an analyst will leverage filters, segmentation, calculation and visualization. After all of that effort, when hours of work have been invested and there is a finalized data set there, is still the need to format the presentation. Google Data Studio is an excellent tool that can be used to shrink the analytics process and make quick, beautiful, interactive dashboards with minimal effort.