Site Speed Analytics and Cars – How Fast is Fast?

Tony Villanova - March 30, 2018

Think with Google has stated that 15 seconds is the average load time for a mobile page. We also know from Think with Google that in 2018 if a mobile page takes longer than 3 seconds to load nearly half (53%) of your traffic will leave.

Now 3 seconds is very fast and if we compare that page speed load time to vehicles that can do 0-60mph in 3 seconds or less such as the McLaren 720S (2.8 seconds), Lamborghini Huracan (2.9 seconds), Ferrari 488 (2.9 seconds), and the Porsche 911 Turbo (2.6 seconds) against the other end of the spectrum (15 seconds) a 1983 Buick Riviera is probably the most recognizable vehicle that can do 0-60mph in roughly 15 seconds.

Page speed/ Page load time is very important especially with more and more of your visitors using mobile devices to access your website and content. Google Analytics does record information about your site speed. These reports can be found here: Behavior > Site Speed.

Within these reports Google Analytics provides:

  • Overview report with a snapshot of all your site speed information.
  • Page Timings report allows you to see which pages on your website are loading the fastest or slowest.
  • Speed Suggestions report where Google’s PageSpeed Insights tools will analyze the page you choose and give you recommendations (if needed) on how to help reduce your page load time.
  • User Timings Report to collect this data you will need to create custom coding in order to track any hit, event, or user interaction on your website. The User Timings report can allow you to drill down to understand how long certain images take to load, how long it takes for your website to respond to button clicks, and a variety of other timings or actions on your website that you would like to track.

Cleaning up your data and structuring your website to allow faster load times will not only make your website feel like a brand new McLaren 720S, but it will allow your users to find what they are looking for faster and with less effort.

Don’t let your website become an ’83 Buick, ask MoreVisibility how we can help your website get up to speed and load within seconds!


Site Speed Reporting Glossary

Average Page Load Time: The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e.g., click on a page link) to load completion in the browser.

Average Redirection Time: The time spent in redirection before fetching the page. If there are no redirects, the value for this metric is expected to be 0.

Average Domain Lookup Time: The avg. amount of time spent in DNS lookup for the page.

Average Server Connection Time: The time needed for the user to connect to your server.

Average Server Response Time: The time for your server to respond to a user request, including the user’s network time to your server.

Average Page Download Time: The time it takes to download your page.

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