By now you know that deploying Google Analytics tracking code (GATC) on your site is vital in obtaining insight into user acquisition & behavior, measuring campaign performance, and understanding conversion attribution. But do you know that by deploying the Universal Analytics version of the GATC you’re able to take advantage of more features and obtain better insight? Following are the top 3 questions we receive regarding upgrading to Universal Analytics.
Yes. Google Universal Analytics provides many benefits including:
Additionally, newer features include:
No. Google understands the value of your data. Once you’ve upgraded to Universal Analytics, you will still be able to access and analyze all of your historical/existing data.
If your account is not upgraded by the as-yet-to-be announced deadline, Google Analytics will stop collecting your website data.
You can use this Quick Start Tracking Code from Google to begin your journey into Universal Analytics.