What Questions Can Google Analytics Answer?

Melanie Wahl - December 27, 2011

What Is Google Analytics?

Google Analytics is a web analytics solution designed to help website owners, marketers, and other business professionals measure and track their website’s traffic, on-site content interaction, conversions (including Goals and Ecommerce), and more! Google Analytics also integrates with other Google products such as AdSense, AdWords, and Google Webmaster Tools to help provide the most comprehensive collection of data possible, as well as to help track return on investment of advertising spend.

What Traffic Is My Website Receiving?

If you are wondering what websites are sending people to your site, check out the Referral Traffic Report, located under Traffic Sources>Sources>Referrals in the left hand navigation of the Standard Reporting section of the New Version of Google Analytics. This report includes referring sites in categories such as social (twitter.com, linkedin.com, etc.), blogs (blogspot.com, wordpress.com, etc.), and a variety of other sites.

Check out the All Traffic Report under Traffic Sources>Sources>All Traffic to see how many visits each Source/Medium pairing is delivering to your site. By learning more about your website’s visitors and adjusting your strategy to include ways to improve their future experiences you can improve the performance of your website. Additionally you can refine this report to answer a myriad of other questions such as, “what Operating Systems are visitors using?” (select Operating System as a Secondary Dimension), or “what screen resolution are visitors using to view my website?” (select Screen Resolution as a Secondary Dimension), or even “what cities are driving the most traffic to my website?” (select City as a Secondary Dimension). Of course you could also select any of these dimensions from the “Other” dropdown menu to make them the primary Dimensions used in this report.

What About ____ – Can Google Analytics Track That?

The examples above are only a few of the thousands of questions Google Analytics can help answer. If you have a specific question, please contact us or sign up for a free analytics consultation.