LinkedIn Conversation Ads are an evolution of a previously known ad type, Sponsored InMail. This iteration enables advertisers to engage with prospects in a more personal way. Think of it as the friendly conversation you’re having via any messaging device. It’s allowing you to do that in the LinkedIn platform and provides the user the ability to choose their own path and experience so that they can engage with your brand.
As the world’s second largest search engine, YouTube ranks only behind Google with over 1.9 billion monthly users. It makes the platform an excellent place to increase brand awareness. However, in today’s video saturated market, it can seem difficult to gain viewership and visibility within YouTube.
The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords. While some large companies choose to invest in competitive data tools, for many that’s simply not an option. If you are wondering how to strategically plan for and execute your paid search initiatives with an eye on the competition, this tool may be just what you are looking for. Read More
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