I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.
It’s almost surreal that the internet and Digital Marketing have evolved to a point where the debate today centers around the pace of progress in Artificial Intelligence. It’s a “Jetson’s-like” moment for those of us who’ve been around since the early days.