Article Archive by Andrew Wetzler


May 9 2022

What is Offsite SEO and Why Does it Matter?

by Andrew Wetzler

Most people associate the term search engine optimization with keywords, but SEO goes well beyond incorporating keywords into website content. However, there are many off-site SEO factors that can influence whether search engines view your site as a trustworthy authority. To give your site the best chance at earning top-ranking slots, you will need to address both onsite and offsite SEO factors.

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April 21 2022

What is Content Segmentation and How to Maximize It

by Andrew Wetzler

While your target audience may have some things in common, they aren’t a homogenous group. They may come from different backgrounds, represent different age demographics, and have various pain points. Ultimately, if you try to create a broad messaging strategy, you won’t be connecting with your audience in a meaningful way, especially when personalization is the new standard in marketing. The key to more targeted and successful marketing is content segmentation.

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March 15 2022

The Resurrection of QR Codes

by Andrew Wetzler

Many would argue that the increase in popularity of QR codes shouldn’t be called a comeback. Even so, there is no denying that QR codes are thriving, in part, because of the pandemic. In a world where handing diners individual menus is no longer safe, the QR code has offered a welcomed solution. For businesses, the normalization of using QR codes has opened new opportunities for marketing, which is why it is worth taking a close look at this technology.

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