I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.
Intuitively, when a person searches for something, there is a close correlation between the keywords they input and their “location” within the buyer’s journey; also known as the sales cycle.
It’s almost surreal that the internet and Digital Marketing have evolved to a point where the debate today centers around the pace of progress in Artificial Intelligence. It’s a “Jetson’s-like” moment for those of us who’ve been around since the early days.
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