I’m enthused to share that many organizations we’re speaking with are approaching 2024 with a renewed sense of confidence, a willingness to test new channels & tactics, along with more robust budget projections (compared with this time last year). Figuring out how best to deploy these resources is very important.
I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.