Article Archive by Andrew Wetzler

April 26 2010

Why Restaurants Need A Mobile Version Of Their Websites

by Andrew Wetzler

As we all know, cell phones are a term from another era. Today it’s all about having a handheld device, a smart phone that can tackle everything from email to the internet to the myriad of apps that somebody wants to have at their fingertips.

One thing that hasn’t changed so much over the years is the fact that people still like to eat in restaurants as well as get delivery or carryout. The future (and the now) however is consumers using their smart phones to help them facilitate their meals.

The user experience differential of viewing a restaurant’s mobile website vs. standard site on a mobile device is dramatic. One helps conduct business and one essentially repels it. The mobile site may not include all of the pictures and aesthetics that a regular site does, but it will incorporate the menu and directions (even to multiple locations), which is in all likelihood what someone wants if they are searching for the restaurant from their phone.

So few restaurants have mobile versions of their sites today that an argument could be made to wait a year or two before embarking on this endeavor. Just like with regular websites, the companies who were early adopters are the ones who have a considerably more advanced and profitable online presence today.

March 10 2010

A Thing Or Two To Fix On Your Website

by Andrew Wetzler

Here is a no-lose suggestion for improving your website. Before I tell you what it is, I want to go a step further and actually guarantee that what I am about to share with you will work.

The idea is brilliant in it’s simplicity, yet deceivingly difficult to execute. Carrying out the idea to it’s fullest potential requires discipline, persistence and a willingness to adjust your daily routine. In all likelihood, you are not currently doing what I am going to recommend that you do.

What I am proposing… assuring you will yield favorable results is to spend time each day reading through all sections of your company’s website. It doesn’t have to be a lot of time on a daily basis, and any time is better than no time, but I have never seen a site that is un-tweakable.

Areas of potential improvement include: content that could be more effectively written, organization of content that could be more intuitive, better calls to action than currently exist and let’s not forget, trying to stamp out those broken links.

I am as remiss as anybody in this regard. If we as an organization spent more time looking at, somehow our site would incrementally improve at a faster rate.

There is, however one minor catch to this concept…as a result to the guarantee: it’s not enough to simply identify things that need to be fixed, but you need to actually fix them right away, so that you can move on to the next improvement. The more intelligent the original structure of the site and the more flexible the CMS that powers the site, the better the chance that you will be able to rapidly (and painlessly) implement changes and boost site performance.

February 18 2010

To Tweet or Not to Tweet?

by Andrew Wetzler

I have spent a lot of time over the past few months debating my personal path into Social Media. As a company, MoreVisibility has been very active in the appropriate channels for quite a while (both for ourselves and for clients), but personally I have stayed on the sidelines.

The question I keep circling back to is whether a corporate presence is sufficient, or whether it is appropriate (or practically necessary) for me to be out there as well. The opinions I have received from colleagues and friends are widely divergent.

After scoping out the various options, I have (for right or for wrong) narrowed my focus to Twitter. Some of the folks I have spoken to feel that Twitter is too much non-important chatter, while others believe it presents an unprecedented branding and business development opportunity. One peer was able to document new business her firm has received as a result of her individual participation.

Even though I feel like I am a bit late to the party, my research indicates that I am actually early relative to many other business owners; or maybe they have decided that it’s not right for them?

An additional dimension of my uncertainty is the notion that Social Media shouldn’t be attempted half-heartedly and once you start, you can’t really stop if you want to be taken seriously. That’s what we tell our clients anyway. So I am trying to figure out whether I should allocate the time to tackle it properly. My Twitter profile is To date, I have never made a tweet. Please feel free to follow along to see if I jump into the pond.

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